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What is the best social media channel for my business?
I’ve been blogging for more than a decade and I realized I’ve never answered this question — the most-asked question I receive — “What is the best social media channel for my business?” So I will try...
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Is there a renaissance ahead for organic social media?
Today I’m going to discuss a possible trend and business opportunity. My views here are subjective because there is really no way to prove my observations. I could be completely wrong. But if I’m...
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When does the program become the programmer?
I was sitting on the porch of my home when my friend looked at his wrist and noted that his smartwatch declared that he is “relaxed.” “It’s interesting,” he said, “that this computer program on my...
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The long ugly road of measurement and influencers
I’ve been immersed in the world of measurement and influencers since the beginning. I wrote the first book on the subject. There has been a tremendous amount of progress in testing impact — a lot of...
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Does social media marketing still matter? Not like you think.
I received a message from a reader in the U.K. wondering if social media marketing still matters. She had read my book The Tao of Twitter (which is really about social media strategy) and wondered if...
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Reflecting on the most rewarding marketing experience of my life
Each year, a small group of marketing leaders gather at a beautiful lodge in the woods to think big thoughts about the future of marketing. Our aim is to help each other remain relevant in a...
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Diving into the bizarre and secret world of luxury brand marketing
In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in...
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My journey with nerves
My speaking career was a journey with nerves! In the new episode of The Marketing Companion podcast, I made a public confession for the first time. In my early days as a public speaker, I would...
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Is it time for you to try messy marketing?
I’ve been noticing a lot of messy marketing in the world and it’s driving me crazy. For example, there is a commercial playing during American sports events that is just SO ANNOYING. It’s a Burger...
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That time I received death threats in a brand Discord community
I just went through a bizarre experience in a big brand Discord community where I received death threats and encouragement to commit suicide. When I go through something troubling and new in the...
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10 Non-Obvious Social Media Trends You Need to Consider Right Now
Annual social media prediction posts deserve their own category of boring. They usually name the same obvious trends over and over! This is the year of video! (yawn) And yet, we are in the midst of...
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The Blog Post That Shocked the World
This week marks the tenth anniversary of the most famous blog post I’ve written, and arguably one of the most well-known blog posts in marketing history. I am not one to reminisce or grow crazy over...
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How Shein and Temu threw a bomb at eCommerce conventions
When I dress for the day, the first question that enters my head is, “I wonder how old this shirt is?” So … I’m not a shopper. But I do love studying the marketing behind shopping trends, and there is...
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Personal Brand Versus Corporate Brand: Which is More Effective?
A friend forwarded a post to me penned by digital superstar Neil Patel. I like and respect Neil a lot, and generally I agree with him, but in this case, I don’t — and I think his post provides a great...
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Why CapCut might be the Gen Alpha social media app
In the new Marketing Companion episode, Sara Wilson and I unpack several massive marketing trends propelled by Gen Z. One of the highlights of our discussion were the insights about CapCut. While...
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How do you measure the value of a brand community? Ten ideas.
I’ve been giving many talks about community-based marketing, and one of the common discussion points is measurement. Isn’t that ALWAYS the most important question in marketing? What’s the value of a...
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